When people need to find something, most of them turn to Google. They enter a query into the search engine and browse the results. Most people never go past the first page of these search results. So how do you make sure that when people are looking for a service or product your business provides that it shows up on the first page? One way is paid search ads (PPC or Pay Per Click ads).
Paid search ads show up above the map section of search results and as a side bar next to search results.
Search ads put your business in front of people actively searching for what you offer. By targeting specific keywords, geographic regions and demographics, your ads reach only a highly qualified audience.
If your business isn’t in the top few results, you’re missing out on traffic and paying customers! While improving your website’s organic search ranking is vital, it takes time to see results. That’s not the case with search ads — your business can be at the very top of the search results quickly.