Us - PDS Print & Digital Solutions
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Pioneer Group Downtown Big Rapids Michigan - PDS Main Office


We believe in supporting the people of Michigan. To do this we need a strong local economy, with thriving local businesses. But how do these small businesses grow when they are forced to compete for advertising space against large companies?


Thats where we come in.


PDS Print & Digital Solutions – a division of HEARST Michigan Media Group – exists to serve these local businesses by helping them spread the word about their services or products. We print six local directories annually, reaching over 200,000 Michigan households. We also offer website design and online marketing tailored to each individual business we serve.


Why choose PDS?


We understand Michigan area businesses because we are one. Our employees live, work, shop, and play in Michigan. We are committed to seeing the community we live in prosper. Together with PDS, we believe that your local business can accomplish much more. Feel free to stop in and see us at our Big Rapids headquarters, give us a call, or shoot us an email. We look forward to meeting you.

Our Staff

If at first you don't succeed, call it version 1.0.


Division Manager

Danielle leads all things PDS. Her unique skill set comes after 15 years of varied media experience including graphic design, advertising sales, creative supervisor, digital supervisor and prepress production. In her current role she leads all sales and marketing efforts for PDS and manages all personnel within the division.


Why did the computer go to a doctor?
It thought it had a terminal illness


Media Consultant
Dawn is a veteran media consultant, having worked in newspaper sales for 10 years before transitioning to directory sales in 2012. Dawn sells in five of the seven PDS markets and finds great satisfaction in partnering with local folks to drive business. Want to get her talking? Ask her about her grandchildren!

Do files get embarrassed when they’re unzipped?


Media Consultant

A Big Rapids native, Ben has been with PDS for eight years after spending time in restaurant management. Ben thrives on providing superb customer service and developing creative marketing strategies with his clients. A proud Rotarian, Ben believes strongly in civic service.


What is a computer's first sign of old age?
Loss of memory.


Digital Marketing Consultant

Josh likes to partner and consult with business offering marketing solutions to help them grow. A diverse background centered on customer service, in the hotel, restaurant and music industry gives Josh a great foundation of sales and customer service ability. Ask Josh about his musical talents or about his son Parker.


Knock, knock.Who's there?
very long pause... Java.


Media Consultant

Kevin is a veteran PDS sales representative, having served 7 years – working across most of the book markets. The Evart resident has sold cars and was a telemarketer before finding a home in directory sales. Kevin enjoys the great outdoors and spending time with his large family.


What kind of doctor fixes broken websites?
An URLologist.


Administrative Staff

Candy is an integral part of all things PDS, having worked behind the scenes for 17 years, assisting sales staff, the manager and handling database management. Candy enjoys time with family and chasing her puppy Buster.


Why was the computer tired when he got home?
Because he had a hard drive.


Creative Services

Micah VanAlstine is our creative guru, heading up the The Pioneer Group’s creative department since December of 2014. Micah is a graduate of Baker College and joined our team as a graphic designer in 2011. Not only does she manage deadlines and stoke creative fires, she personally puts together each of our seven directories. When she isn’t eyeballing production and deadlines she happily spends time on her motorcycle and invests quality time maintaining her Yard Sale Queen status.


You were expecting another joke weren't you?

Boston Boon Wrecker

Customer Relations

My name says it all! I chew mom’s shoes (“Do you know how much those cost?!”) socks, pillows, blankets, furniture, purses… all of her stuff! I love chewing on my cat-sister Gracie and playing hide-and-seek with cat-bro Tiberias. I help my mom workout by dragging her down the street every time I take her out for a walk. She says I’m beagle-stubborn and bulldog-strong. I may wreck her house, but I’m one of PDS’s favorite pooches!

Work with us!

You don’t have to be crazy to work here, we will train you 😉


The Pioneer Group – a division of HEARST Michigan Media Group – is a regional leader in web printing solutions. The Pioneer Group Printing Division services include tabloid and broadsheet newspapers, journals, class schedule books, real estate guides, inserts, calendars, flyers, web printing, electronic publishing, prepress, stitching and trimming. The Pioneer Group prints two daily newspapers, The Pioneer in Big Rapids, Mich., and the Manistee News Advocate, as well as numerous weekly newspapers, shopping guides and niche publications.

the Pioneer Group commercial print facility in big rapids mi